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Your Trusted Guide to Selling Your Home

Artful Marketing, Real Results

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​
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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your real estate agent once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, I will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

Testimonials

"A friend recommended Francy and she was fantastic! Straight forward and honest, a complete package of Miami knowledge."
"A friend recommended Francy and she was fantastic! Straight forward and honest, a complete package of Miami knowledge."
Jarrod G.
"Francy is helpful, professional, and patient. She helped us successfully navigate the stress of home buying. We have since worked with Francy when we relocated from Miami."
"Francy is helpful, professional, and patient. She helped us successfully navigate the stress of home buying. We have since worked with Francy when we relocated from Miami."
Johanna C.
"My experience with Francy was excellent. She helped us find and purchase our first home in a matter of just 3 weeks! Throughout the entire process, she was very professional and knowledgeable. I would love to work with Francy again and highly recommend her to anyone looking for a great agent."
"My experience with Francy was excellent. She helped us find and purchase our first home in a matter of just 3 weeks! Throughout the entire process, she was very professional and knowledgeable. I would love to work with Francy again and highly recommend her to anyone looking for a great agent."
Giselle G.
"Francy, I wanted to thank you for helping me find my new home. I'm extremely happy with the location and price. It's in a great neighborhood and so close to the expressway, I make it to work 20 minutes earlier now than before. I definitely will recommend you to anyone looking for a new place. Thanks again love."
"Francy, I wanted to thank you for helping me find my new home. I'm extremely happy with the location and price. It's in a great neighborhood and so close to the expressway, I make it to work 20 minutes earlier now than before. I definitely will recommend you to anyone looking for a new place. Thanks again love."
Andrea A.
"My experience was excellent. I couldn't have asked for a better Realtor®. I experienced professional and timely service and couldn't be happier with the apartment that I am in now. I would definitely recommend Francy Freixas to family and friends and look forward to working with her again in the future when I move."
"My experience was excellent. I couldn't have asked for a better Realtor®. I experienced professional and timely service and couldn't be happier with the apartment that I am in now. I would definitely recommend Francy Freixas to family and friends and look forward to working with her again in the future when I move."
Stacey D.
"Our experience with Francy was excellent. We were first-time home buyers with so many questions, and she was patient and informative throughout the entire process. Her professionalism and honesty made her very easy to work with. We would strongly recommend her to anyone interested in buying a home. Thank you, Francy!"
"Our experience with Francy was excellent. We were first-time home buyers with so many questions, and she was patient and informative throughout the entire process. Her professionalism and honesty made her very easy to work with. We would strongly recommend her to anyone interested in buying a home. Thank you, Francy!"
Joey Z.
"Francy was truly a joy to work with! She found us a perfect rental home when we first moved to Miami two years ago, and last year when we were ready to purchase, she again located several options that perfectly met our needs, smoothing out any issues that arose to make for a painless closing process. I would recommend Francy to anyone looking for a home!"
"Francy was truly a joy to work with! She found us a perfect rental home when we first moved to Miami two years ago, and last year when we were ready to purchase, she again located several options that perfectly met our needs, smoothing out any issues that arose to make for a painless closing process. I would recommend Francy to anyone looking for a home!"
John B.
"Francy helped us find a house to buy when we were first-time home buyers and didn't know anything about the process or how to qualify for a loan. She got us financing and worked with us to get through all the hurdles to make our first offer. She is a terrific Realtor® and her can-do personality really makes her personable and a pleasure to work with. We will definitely work with her again."
"Francy helped us find a house to buy when we were first-time home buyers and didn't know anything about the process or how to qualify for a loan. She got us financing and worked with us to get through all the hurdles to make our first offer. She is a terrific Realtor® and her can-do personality really makes her personable and a pleasure to work with. We will definitely work with her again."
Casey
"My cousin introduced her to me, and she was a Godsend. I've never had someone work so hard to help me find my "little piece of Heaven here on Earth". Time was of the essence and the apartment we ended up finding is now the happiest place in the world to me. I even recommended her to another family member. She is very professional, always on time, and has such a good head on her shoulders. She made me feel like family. I'll be referring her to anyone who's looking for a place."
"My cousin introduced her to me, and she was a Godsend. I've never had someone work so hard to help me find my "little piece of Heaven here on Earth". Time was of the essence and the apartment we ended up finding is now the happiest place in the world to me. I even recommended her to another family member. She is very professional, always on time, and has such a good head on her shoulders. She made me feel like family. I'll be referring her to anyone who's looking for a place."
Violet V.
"Francy has provided me with exceptional service and care on three occasions; two rentals and a home purchase. Each time she has gone above and beyond and has really listened to our needs and found exactly what we were looking for. She is thorough and she is thoughtful and she communicates throughout the whole process. She worked diligently to expedite all the processes and made sure that we were on track. I would recommend her for all your Realtor® needs and we will be working with her again, soon."
"Francy has provided me with exceptional service and care on three occasions; two rentals and a home purchase. Each time she has gone above and beyond and has really listened to our needs and found exactly what we were looking for. She is thorough and she is thoughtful and she communicates throughout the whole process. She worked diligently to expedite all the processes and made sure that we were on track. I would recommend her for all your Realtor® needs and we will be working with her again, soon."
Maria G.
"A very knowledgeable Realtor® with a great attitude, passionate about her job, and caring for her client's needs and wants. Francy helped us sell our house and assisted us in surpassing a couple of unforeseen obstacles along the way. She also showed her dedication by seeing numerous homes with us until we found our dream home to buy and put her people skills into play when it came to negotiating with the seller. Hands down one of the best, or the best Realtor® in South Florida who I now dare call a friend. Forever grateful!"
"A very knowledgeable Realtor® with a great attitude, passionate about her job, and caring for her client's needs and wants. Francy helped us sell our house and assisted us in surpassing a couple of unforeseen obstacles along the way. She also showed her dedication by seeing numerous homes with us until we found our dream home to buy and put her people skills into play when it came to negotiating with the seller. Hands down one of the best, or the best Realtor® in South Florida who I now dare call a friend. Forever grateful!"
Sazkya M.
"People told me "Buying a house is going to be so difficult" They clearly never met Francy. During our house-hunting process, we had a number of Realtors®, but only Francy put us first. I quickly found everyone else just wanted to get us into any house; however, Francy wanted to help us find a home. It was a long journey, but we finally closed yesterday. The only thing I regret is not finding her two years ago. This morning while waking up in our new home, I told my wife how glad I was that we went to the open house where we met. Thank you for putting us first Francy, and helping us find a home!"
"People told me "Buying a house is going to be so difficult" They clearly never met Francy. During our house-hunting process, we had a number of Realtors®, but only Francy put us first. I quickly found everyone else just wanted to get us into any house; however, Francy wanted to help us find a home. It was a long journey, but we finally closed yesterday. The only thing I regret is not finding her two years ago. This morning while waking up in our new home, I told my wife how glad I was that we went to the open house where we met. Thank you for putting us first Francy, and helping us find a home!"
Enmanuel M.
"My wife and I had been searching for a new house for nearly 2 years before we decided to work with Francy. In those two years, we had very little success. Working with Francy was the best decision we could have made, not only was she extremely helpful in helping us find good houses in our price range and areas, but she also went the extra mile to negotiate with the sellers and protect us from possible scams or houses that were not up to code. I would recommend Francy to anyone who has been trying to find a house in this difficult market, she was great! She even gifted us with champagne and other goodies upon closing."
"My wife and I had been searching for a new house for nearly 2 years before we decided to work with Francy. In those two years, we had very little success. Working with Francy was the best decision we could have made, not only was she extremely helpful in helping us find good houses in our price range and areas, but she also went the extra mile to negotiate with the sellers and protect us from possible scams or houses that were not up to code. I would recommend Francy to anyone who has been trying to find a house in this difficult market, she was great! She even gifted us with champagne and other goodies upon closing."
Adrian A.
"Francy is the perfect Realtor®. She knows her job, and the market with impeccable detail. Not only will she help you with buying/selling your home, she will help you with any detail you may need during the process; house cleaning, electricians, you name it, she has a contact for it. She goes out of her way to make you feel like you are her only client, even though I know she has tons of them, that speaks volumes about the level of detail that her customer service skills exude. This is our second time being a home with Francy, and our first time selling one. I trust her blindly, and know that with Francy on our side, we're in great hands!"
"Francy is the perfect Realtor®. She knows her job, and the market with impeccable detail. Not only will she help you with buying/selling your home, she will help you with any detail you may need during the process; house cleaning, electricians, you name it, she has a contact for it. She goes out of her way to make you feel like you are her only client, even though I know she has tons of them, that speaks volumes about the level of detail that her customer service skills exude. This is our second time being a home with Francy, and our first time selling one. I trust her blindly, and know that with Francy on our side, we're in great hands!"
Susana R.
"Francy hands down is the best Real Estate professional have worked with. From the onset of our professional relationship, she was very in tune with what we were looking for and was patient with us until we found our new home. As first-time buyers, she was extremely helpful and responsive to answer any questions we had and guided us through the entire buying process. I always heard that buying a house could be problematic but it truly wasn't for us. Francy made sure that the contract for the house would work in our best interest and looked out for any potential issues we could face. The contract/closing was a very smooth process overall and I would highly recommend her as she has a true passion for making sure her clients find what they are looking for."
"Francy hands down is the best Real Estate professional have worked with. From the onset of our professional relationship, she was very in tune with what we were looking for and was patient with us until we found our new home. As first-time buyers, she was extremely helpful and responsive to answer any questions we had and guided us through the entire buying process. I always heard that buying a house could be problematic but it truly wasn't for us. Francy made sure that the contract for the house would work in our best interest and looked out for any potential issues we could face. The contract/closing was a very smooth process overall and I would highly recommend her as she has a true passion for making sure her clients find what they are looking for."
Krystal G.
"I highly recommend Francy as your Realtor®! Her level of expertise, professionalism, and compassion is unlike any other Realtor® I've ever had. From the very beginning, Francy listened to what we were looking for and used her skills to get us the house we wanted. There were initially 4 offers then just us and another offer who was willing to put down way more than us but Francy wrote a personal bio about our family that touched the heart of the seller and I believe that really sealed the deal. Having the right Realtor® who takes the time to get to know you and your wants/needs is the most important part of buying or renting a house. Francy is the perfect Realtor® who will do everything in her power to get you the home of your dreams! Thank you, Francy and your amazing team for all your hard work and dedication!"
"I highly recommend Francy as your Realtor®! Her level of expertise, professionalism, and compassion is unlike any other Realtor® I've ever had. From the very beginning, Francy listened to what we were looking for and used her skills to get us the house we wanted. There were initially 4 offers then just us and another offer who was willing to put down way more than us but Francy wrote a personal bio about our family that touched the heart of the seller and I believe that really sealed the deal. Having the right Realtor® who takes the time to get to know you and your wants/needs is the most important part of buying or renting a house. Francy is the perfect Realtor® who will do everything in her power to get you the home of your dreams! Thank you, Francy and your amazing team for all your hard work and dedication!"
Jenny G.

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